CoreSite provides data center and interconnection services to companies all around the country. They approached us for an ABM campaign targeting two of their segments: entertainment and banking.
Role: Lead Art Direction
Client: CoreSite
Agency: 90octane
Account Team: Cory Capps & Amanda Borshoff
Storytelling: Marly Beste & Caity O’Leary
Creative Direction: Dan Schrad
User Interface Design: James Collingwood
Background
We worked to secure the business, develop a creative concept that spoke to the business problems each segment was facing, develop a comprehensive ABM strategy that involved media placements, high value offer, and an interactive microsite. We also worked closely with their sales team to develop a playbook to help them interact with leads generated from the campaign.
By creating a cohesive story from the first touchpoint to the last, we were able to communicate the very specific benefit CoreSite could bring to an entertainment organization.
A user was first introduced via an email or was served an ad on LinkedIn, which was meant to grab attention so we could begin telling the larger story. The emails were designed to be purposefully incomplete to compliment the concept and stand out to a potential customers.
