Background

How do you get the attention of an audience that has one of the hardest jobs in the C-Suite? You say what they’re really thinking.

26 months is the median CMO tenure today. In other words, their asses are on the line. But but their fate in not yet sealed.

Today, CEOs expect CMOs to be their “magic bullet.” Not only are they on the line to drive digital transformation, delightful CX, and revenue growth—they’re expected to do it all at breakneck speed with a shrinking budget.

We ran a demand generation campaign that coincided with our new brand launch to re-introduce ourselves to CMOs. Simple layout, bold typography, even bolder statements, and a welcoming tagline were all that we needed to rise above the noise.