Background

Cyber threats can often feel like defending an ever evolving fogbank. Threats can seemingly come out of nowhere targeting the area you least expected. Optiv MXDR allows you to defend what you can’t see while providing protection that even mom would approve of. Overprotection isn’t a word in their book.

Optiv was looking to dip their toe into account based programs and wanted it to coincide with the launch of one of their new products. Through discovery, insight gathering, extensive brainstorming and deep creative strategy, we developed a program that got to the core of their customers problems.